💰 The Evolving Casino Marketing Landscape - GGB Magazine

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That nice casino host who hands out free meals, concert tickets and fancy suites isn`t paid to be a player`s friend. The host`s primary job is to.


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Casino Host Training by Nick Ippolito

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For casinos to be successful, their marketing departments and lines of Sending paper mailers only is no longer a sustainable direct mail strategy. Likewise, the best casino host managers will coach their staff on.


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Casino Host Training Player Development Casino Telemarketing Nick Ippolito

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Winning Casino Marketing Strategy: Personalization. You've seen the movies. You've seen HIM. He's the slick smooth-talking casino host.


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Vegas Casino Host Steve Cyr talks famous clients, major wins & losses, "coolers", his book, & more!

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For casinos to be successful, their marketing departments and lines of Sending paper mailers only is no longer a sustainable direct mail strategy. Likewise, the best casino host managers will coach their staff on.


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Nick Ippolito's Casino Host Training

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He walked across the casino floor to his favorite slot machine in the high-limit area: antitobacco litigation strategy, which, over the course of several decades and Management assigned Richardson an executive host, who offered her free​.


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EXCLUSIVE: Vegas VIP Host Interview Sharing Insider Secrets

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It is important to provide a daily Pace report for each goal, so the Hosts can monitor their performance and adjust their tactics before it is too late.


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How to plan, implement and execute targeted casino promotion ideas that increase These days, guests, hosts, staff, they're all busy. What's.


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When implemented effectively, a solid casino-centric RM strategy can help casino managers market their casino to the right audience and price.


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5 things NOT to ask a VIP host

With this knowledge, you can make adjustments to call patterns, prospecting plans, or events bookings to bring the numbers back in line. Not like they should.

It is important to provide a daily Pace report for each goal, so the Hosts can monitor their performance and adjust their tactics before it is too late. Share this article with your Database Marketing team or vendor! Driving revenue. Talk to others on your team and to Management.

What is the end that we are trying to achieve by having the host contact 60 people each week? Produce a snapshot of their worth, then show your boss the number. Identify the players, whether at risk, new with potential, or recently lost. Learn more here, Beth has now fallen behind, but because we are only 15 days into the quarter, she has an early warning and has time to catch up.

Tons of it. This post is brought to you by Harvest Trends. Most important of all, please give your hosts measurable goals. I worked at the Plateau Players Club. A host can simply provide the final push a patron needs to commit to the trip your coupons got them to consider.

Many of them know they are worth a lot to you and expect to be treated as such. How do you do this? A week Quarter may seem like a long time but it will disappear in no time.

How do I casino host tactics Click here to read more Management Articles. Paul will overnight you an informative package along with pricing. So what can you do about it? Create a plan and stick to as best you can.

Remember that there is rarely a single factor that dictates success or failure. Here is a generic approach that every host can follow to casino host tactics momentum and keep the numbers growing instead of stagnating. Please take a look at PowerHost, a comprehensive way to drive revenue from your team of Casino Hosts and Player Development Executives.

Even if there are extraneous tasks that the property really needs them to handle, anything that keeps the hosts from connecting with and driving more play from your best players should be kept to a minimum. A host can make it easier and more inviting for a player to source to a particular property than any other service you can offer.

Otherwise it becomes too difficult to achieve the goals, and some members of the Host Team will give up and wait for the new Quarter to start over. Your hosts need to be free to provide their personalized service to as many of casino host tactics players of highest worth as possible. Well, we are trying to make sure that the Host is click here. If you are short-staffed casino host tactics the Players Club, talk to your counterparts about cross-training some of their part-timers as back-up club reps instead of using a host.

After some thought, we create two goals. Good luck! So I know casinos are reaching out and doing database marketing; in fact, I believe casinos do this better than many other businesses today.

Be prepared click then you can maximize your time. Hosts give away cars and do jackpot announcements. No more waiting until the end of the Quarter to see where you stand.

This is where each Host will bring their unique ideas based on their experience and personality. I ferried comp slips around and I casino host tactics with people at slot machines. The first goal measures Casino royal ; it measures whether the Host is trying to contact Inactive players.

Long story short, the hosts ought to be spending the vast majority of their time focused on communicating with and driving visits from your best players.

We specialize in Player Development PD. Work together with your boss and team leaders in other operational departments to establish some boundaries to enable the hosts to focus on their work. On the floor. Setting measurable and achievable goals sends a message to the hosts to tell them how to be successful in their jobs.

Perhaps this is your plan when you first come on shift: 1 Make a list of 5 Inactive players to call right now. Or the Player Development manager may fear the Hosts are busy talking to people that are already playing practically every day, instead of focusing on trying to get new players, or reactivate people that used to play a lot but seem to have fallen away. It belongs on the shelf of any Executive in Casino Management who wants to drive revenue from a strategic approach to PD. A host can get them to share the tale of their bad experience and convince them to give your property another chance to get it right. Ultimately, it took two additional people to do the promotions and events tasks that the hosts had been handling, but the revenue the team drove more than made up for the extra labor cost. In order to make it happen, you have to get everyone on board with the notion that they are hosts. Often, the results are sort of a mixed bag. Understanding progress is key to keeping yourself on track. Some are ahead of pace for theoretical, but behind in reactivation or acquisition goals. There is a lot of e-mail communication, too. First, check your program for opportunities to underperform. The second goal measures Results ; it measures whether the Host is successful in getting those Inactive players back onto the Property. A host can find out whether a particular guest enjoys tournaments and invite them. Doing this well with as many of your best players as possible is beneficial to the bottom line. Read this book, Casino Host Goals , and you will have a road-map for success as you create or improve your Player Development program, in the context of your Casino Marketing strategy. Your hosts should have a fairly narrow focus. On the phone. Casinos do a lot of things to bring players through their doors. Even though we have only data for the first day of the quarter , we can tell Beth that she has started well, and she is Ahead of her goal. Variety among casino hosts means that any player can find a host with whom he or she can connect. Events are held, show tickets are handed out, food is served, prizes are awarded, and guests show up. Let him know how much higher that number can be if the hosts can be protected from distractions. In the same vein, the manager of the PD team needs a weekly Pace report for all Hosts, so they can schedule a coaching session and find out why the Host is falling behind. You can certainly use monthly numbers to tell how well your team and the individuals on it are performing. But busy doing what? Once you have a plan, it is daily persistence that works. Years later, when I became responsible for a host team of my own, the scope of their responsibilities began to shift to what you expect is the norm. Are they really just Measures and Rules? When we first think about Host goals, we often think about measures and rules. So, why do casinos need player development? There are any number of ways to get a player to come to your casino for a visit, but there is nothing quite as effective as a casino host when it comes to bringing back players or potential worth. Set the goals, monitor them relentlessly, keep the team on track, and move the needle. It is, however, necessary to differentiate yourself from your competitors in some way to give you the edge when your guests are deciding where to wind down next time they want to play. Come up with an approach to each goal. When I got my first casino job, as a host, I was often very busy, but not driving revenue for the property. Or are they truly focused on rewarding Effort and Results? I handed out paper drawing entries. A cynical General Manager might suspect the Hosts are busy contacting the same 60 people that the Hosts always talks to, either because those players are pleasant or because they are demanding. More often is better. Please take a look at PowerHost, a solution that helps you with everything discussed here. Here is an example of a Pace report for Beth, a Player Development Executive, for the first day of the second quarter. If you are new to this approach, then ask your Manager and more experienced peers for some suggestions. A host can let them know when it looks like their favorite progressive is about to hit. Perhaps reach out to someone you know at a different, non-competitor, property and brainstorm with them about different approaches for different groups of players and goals. If we are in Q2 then there are a total of 91 days from April 1st through June 30th. It also means that each host is likely to have his or her own unique approach to working toward goal achievement. It was difficult to prioritize the activities of the team to enable them to be successful in this new role without finding a way to shift some responsibilities elsewhere. I ran slot tournaments and paid the winners. I remember when I was on the seed list at my last property, and it seemed like I got a LOT of mail…and that was just the stuff from my own property! Are they? This single objective set means your expectations have been outlined and can be measured, so your hosts will know what you have assigned to them to do each day. And if you are in Management, then you might want to introduce this approach to your team, and do some coaching. Improve your plans, your lists, and your approach.